Few things are more tiresome than MARKETING LIKE THIS!!!!!
I say this both as a kettlebell addict and aficionado: I hate the marketing for kettlebells, but then, I hate most marketing. I’m a certified kettlebell instructor and the organization that certified me sends me more spam than anyone else on the web.
And at the same time, I’m talking out of both sides of my face. I say I hate it, but I can obviously be marketed to. Otherwise, my wife would not trip over the little family of Russian kettlebells that lives on our back porch. I’ve even got the things in my logo up there.
Marketing claims: ignore them
There are many claims about why the KB is the greatest thing ever. Yes, they are talked about in such glowing terms that a person could get the impression that these bells are something other than inanimate pieces of metal.
They deserve a lot of the hype, but that is because any tool can work for fat loss, strength gain, and muscle building. Anything. If the only thing I had to lift was a roll of quarters, I could still get stronger. How? By putting the quarters away and doing some bodyweight drills, that’s how.
For myself, the only reason I like kettlebells more than other tools is because I think they are fun to use. They’re a lot more enjoyable than running for cardio, and I think they’re fun to juggle.
If you would like to hear all of the reasons why kettlebells will save your soul, a few internet searches will quickly bring you a list of ad copy TYPED LIKE THIS!!!! Ignore it. The only question that really matters is whether you will enjoy kettlebell workouts or not. You won’t know until you try.
Until you try, I would like to examine what I believe is the most common selling point:
Kettlebells are better than dumbbells or barbells because…
Nope. I use kettlebells, I love them, I use them in all of my classes and with all of my clients, but the truth is that they are not essential for anything. No weight is.
But there are instances where a tool can be more right than another, but not essential. For example, I do a lot of grip training. The added grip benefit is a major reason I use kettlebells, because the only way to bottoms up press a kettlebell is to have a kettlebell to press. So if you happen to be obsessed with your hand strength the way I am, then yes, maybe you would get more benefit out of pressing an upside down kb than trying the same thing with a dumbbell.
The kettlebell is only essential if your goal is to get better at working out with kettlebells. You cannot improve your kettlebell technique with a dumbbell. You cannot improve your kettlebell juggling with a barbell.
If you want to get better at lifting kbs, then yes, they are superior to all other tools for your goals and purposes. If you love to use them more than anything else, then they’re obviously the best choice for you.You’ll get better results if you enjoy your training.
But if your goal is something as simple as getting stronger or losing fat, well…people were doing those things long before they started selling two pound kettlebells on the rack at Barnes and Noble.