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The Entrepreneur’s Magic Bullet

Guest post by Dov Gordon

The Entrepreneur’s Magic Bullet… I Finally Found It!

Amazon.com just sent me an email that I will delete without opening. “Now available: 7 Steps to Success: In Business and in Life During Recession or Recovery.”

But I’m not interested in “X # of Steps to Success.” I had enough.

If small business success were as easy as following a series of steps, wouldn’t you and I see many more successes?

I had this disease of the mind, and you may have it too.

“How can I stand out?” “How can I get more people to hire me? To buy my stuff?”

I spent too many years looking for “the right answer” to these frustrating small business questions. It wasn’t a conscious search for the magic bullet. I’m too smart for that. Instead, I fooled myself in more subtle and sophisticated ways by saying “I don’t know enough yet.”

When you don’t know enough, you keep looking

Another article. Another course. Another blog post. Another audio and then another video. Looking for that elusive piece of knowledge that will finally be enough.

This disease is usually accompanied by a knot in your stomach, excessive and imaginative worry about your current and future problems and the inability to focus on one thing for any length of time. None of this leaves you feeling inspired so you don’t actually do very much. And yet, you’re always busy.

So here’s how to stop the cycle. In a few easy steps.

A disease of the mind must be treated in the mind

You can only hold one thought at a time. You can think about yourself, what you lack, what you need, how you’ll get more clients and pay the bills, pull through a medical crises, survive parenthood with your sanity…

Or, you can focus on contributing to others.

When you think about how much you don’t know and don’t have, you feel lousy. You still don’t have the magic “it” – whatever it is, and so what else can you do? You’ve got to keep looking.

But when you dwell on the small number of ways you can really help someone else, you’re focused on the wealth that’s already your own. You have so much, that you can afford to give some away. And now you feel great!

At last, the magic bullet…

Any process, whether it’s for marketing or housecleaning, is just a list of steps to follow. No process can be 100%.

So why does one business owner sit down to follow a process and get up with a compelling success, while another ends up frustrated and depressed?

Ironically, the successful entrepreneur has learned to stop worrying about how others will respond. It doesn’t matter if most don’t think he’s good enough. Some will, and they’re the ones he can help today.

When you’re comfortable and confident that there are people out there who you can help, and doggone it, you’re going to tell them about it, you don’t worry about all those who won’t be “sold.”

It’s simply not your problem because you’re just going to speak your heart.

“That which comes from the heart, enters the heart.”

When you’ve pushed your own problems out of your mind long enough for the knots in your stomach to dissolve, your heart can finally speak. When your heart speaks, any decent process will work for you. I’d bet you already have a good one on your bookshelf or hard drive.

You know enough. Now do something with it.

Spend an hour each day with a pad and a pen, away from your computer and its distractions. During this time, act as if everything in your life was just the way you wanted it to be. You can pretend. Why not? You have enough practice pretending things were worse, don’t you? Then think about the one area where you have so much, that you can give to others, for free or fee.

Three questions to get you started:

– What do you really care about?

– What do you really enjoy?

– Why are you uniquely qualified to do something about your answers to the first two?

Follow this process step by step. It’s the Magic Bullet and it 100% guaranteed to work. If you do.

About The Author:

Dov Gordon has no patience for fluff and pontification.  He teaches busy entrepreneurs only the critical 10% of management skills that make you look brilliant 90% of the time.

If you are a WSL reader and you own a small business, use coupon code 233289B2 to get free access to Dov’s $149 online video training on How to Win Your Customers’ Hearts by Reading their Minds. This coupon will expire automatically after 150 people use it.

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PS: Have you joined the book club?

Comments on this entry are closed.

  • Amy Harrison June 2, 2010, 3:40 am

    Some of the best experiences and opportunities I’ve had, have been from offering help, which have then lead to the end goal I wanted in the first place.

    Maintaining that focus when bills are mounting is difficult, but it’s the same as physical fitness. Resisting the temptation to go on a fitness or diet burst because you want to fit into your clothes in the summer for example.

  • Srinivas Rao June 2, 2010, 7:20 am

    By offering to help others that I have met at networking events and throughout my life, opportunities to make money have appeared in my life by way of those very people I did a few small things for. I think in many ways what you are talking about here is presence. Most people are not present and they are thinking too far into the future, so it’s always about the next course, guru, etc. That has been my own personal experience. When I started focusing on what I could do today rather than 2 years from now, things started to fall into place. Really interesting post.

  • Jeffrey Tang June 2, 2010, 7:30 am

    People often dismiss the “think of others first” as wishy-washy, feel-good nonsense. In my experience, however, thinking of others doesn’t have to preclude acting in your own best interests at the same time.

    Look at a company like Zappos, for example. They’re thriving due to their incredible commitment to customer service. They may lose a bit of money in the short run, but they gain tons of repeat business in the long run.

    In other words, putting your customers first doesn’t mean putting yourself last – it means finding the place where their interests and yours intersect.

    And you’re absolutely right, Dov – focusing on the value you can provide and create is much more powerful than worrying about what you don’t have or can’t do or might be a victim of.

  • Andy Fogarty June 2, 2010, 9:39 am

    You are your own Magic Bullet.

    Perfect! 🙂

  • Yusuf Clack June 2, 2010, 12:23 pm

    As the great Kung Fu Panda discovered, “There is no secret ingredient!”

    • Josh Hanagarne June 2, 2010, 3:36 pm

      Yusuf, I think that’s the first Kung Fu Panda appearance here:)

  • Bamboo Forest - Tick Tock Timer June 2, 2010, 9:07 pm

    I really liked this post, Dov.

    “When your heart speaks, any decent process will work for you.”‘

    Nothing further to say.

  • Dov Gordon June 3, 2010, 12:57 am

    Thank you, all. I’ve enjoyed reading your reactions.

  • Andi June 3, 2010, 5:15 pm

    I needed to read this today, thanks! 🙂