Even though I’ve always been a Seth Godin fan, his writing has never felt like it was directed at me. When I met him in person, his speaking presence was quite different than his writing.
When he asked me how I liked the presentation he gave, I immediately said, “I like your speaking better than your writing.” He sort of smiled, then sort of didn’t, and when I got home I wondered if I’d said something inappropriate.
Even though I love reading more than just about anything, I can still ignore a book. I can ignore a blog. No matter how good they are, I can still make the choice not to open the book and not to log onto the web. His speaking was impossible to ignore. There was no tuning out, no ignoring it…it was just hypnotic.
When I asked him about it later, ready to apologize, he said he was not annoyed, but thrilled. And then I was thrilled. And then I said, “You were like that snake Ka from The Jungle Book, only without the spinning eyes and bad intentions.”
And whether he was thrilled with that remark, I’ll never know…
For me, To me
The music, writing, and movies that always resonate the most profoundly with me are when I feel like they had me in mind when they were creating. That’s how it felt to listen to Seth speak: as if he were speaking only to me. To me, that’s art.
But now, that’s how I feel about Linchpin, and there’s a reason that goes beyond my own personal quirks and preferences. Linchpin is written for and to the individual, while most of Seth’s other books and blog pieces are written for organizations and companies.
The subtitle is: are you indispensable?
Be you, and do it better
That says it all. This book is an insistent manifesto that everyone–you, me, everyone–needs to find out what they are best at and then do it better. That they must offer whatever unique talent they have to offer and that you are not indispensable unless you make it possible for someone to replace you.
I’ve written this in another post, but I’m going to write it once more because I believe in it more every time I see it. From Seth:
If someone can write down your job description, they can find someone to do your job cheaper.
Think about it.
Linchpin is extremely, incredibly, splendiforously (sp?) awesome. I loved every page and I felt like every page was written with me in mind. To an author trying to reach the largest possible audience, that’s the highest compliment I can give.
Seth also talks a lot about the Resistance that I first remember reading in Stephen Pressfield’s War of Art. That link will take you to a guest post about that book and author if you’re intrigued.
Read Linchpin. You’ll be better for it.
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